Nik Darlington 3.16pm
In September 2011, I cavilled about the “rise of the clickocracy”, that multi-headed hydra of modern political ‘engagement’. The internet has spawned several campaigning movements, 38 Degrees being pre-eminent, who exist to put the democratic process within reach of a mere click. Click, click, clickety click - and the job is done. Your voice is heard.
The well-funded 38 Degrees made its name by opposing the Coalition’s healthcare reforms. There were just “24 hours to save the NHS”, we were told. Millions of emails made their way to MPs’ inboxes. All, of course, to no avail, but the point was made, not least by that moronic Mirror headstone.
The Health & Social Care Act has of course not killed the NHS. Yet the revelations within the Francis Report threaten to kill public trust in an institution that Nigel Lawson called “the closest thing the English have to a religion”.
Paul Abbott, sometimes of this parish, has a good little piece over at ConHome today, asking what campaigners such as 38 Degrees think about the grotesque conditions at Mid Staffordshire and allegedly sundry other hospitals around the country.
“Now that the Mid Staffs report has been published and debated in Parliament, it makes difficult and upsetting reading - wherever you fall on the political spectrum. Thousands died. The truth was covered up. Problems were endemic and not just because of a few rogue individuals. But, where is the 38 Degrees campaign for NHS reform? Where is the e-petition on their website, saying, “24 hours to save the NHS”? In the past, they have moved quickly to jump on a topical news agenda. So why not now, on their central issue of defending the National Health Service?
38 Degrees will have no credibility on NHS reform in the future, if they don’t step up to the plate now. I’ve met the CEO of 38 Degrees - David Babbs - a few times, and like him. He’s a nice guy, and seems sincere in his intentions. He has told me more than once that he’s not a front for the Labour Party, and I believe him.
But why the silence on Mid Staffs, David? What’s going on?”
Now we shouldn’t expect the likes of 38 Degrees to take a stance on everything (heaven help us all if they did). Though it would be interesting to know what an organisation so vehemently against structural tinkering thinks about endemic cultural and managerial misanthropy.
As Paul suggests, where is the deluge of emails under the subject of “adopt the Francis Report recommendations in full”, or similar?
Typically, big and successful public campaigns rely on catchy, straightforward messages. The nuanced and complex truth cannot compete. Under such conditions do governments often flounder; and organisations like 38 Degrees, conversely, thrive.
Except the entire debate about Andrew Lansley’s NHS Bill was mired in nuance and complexity. 38 Degrees took on the Government with a simple (sometimes just absurd) message, but it still required people to grasp with elaborate change.
The Mid Staffs scandal is, in comparison, really rather straightforward (if frightfully hard to fix overnight). It is simply made for someone like 38 Degrees to take advantage of and put to the people and their clicking mice. Isn’t it?